Faculty Directory
Tamar Avnet

Tamar
Avnet

Professor of Marketing; Chair of the Marketing Department

PhD, Columbia University, 2005
MA, Graduate School of Business, Columbia University, 2001
MS, Technion Israel Institute of Technology, 1999
BS, Technion Israel Institute of Technology, 1994

Professor Tamar Avnet teaches in both the undergraduate and the EMBA programs. Her business expertise covers the areas of marketing strategy, branding, customer and consumer psychology, marketing communication, and consumers' decision making. http://www.columbiaredlab.org/TamarAvnet.html

Professor Avnet’s most current research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.

In 2002, Professor Avnet was an American Association-Sheth Consortium Fellow, one of the highest honors given to students pursuing doctoral studies in marketing. In 2007, she was part of the Marketing Science Institute’s Young Scholars Program, one of the highest honors for scholars pursuing an academic career in marketing.

Professor Avnet’s numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and the Journal of Experimental Social Psychology. She is on the Editorial Review Board (ERB) of the Journal of Consumer Research and is serving as a reviewer for numerous Marketing and Psychology leading Journals.

avnet@yu.edu

Beren campus - 215 Lexington Ave
Room#421

Wilf campus - Belfer Hall
Room#408

MEDIA RELATIONS

To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu


Fall 2018
Buyer Behavior
MAR 2501

 

Marketing Capstone
MAR 3720

 

Marketing Management
MAR 7740

 

Social Media Marketing
MAR 3318

 

Spring 2018
Applied Research
MAR 2621

 

Marketing Social Media
MAR 7750

 

Social Media Marketing
MAR 3318

 

Fall 2017
Applied Research
MAR 2621

 

Marketing Management
MAR 7740

 

Marketing Research Methods
MAR 5616

 

Social Media Marketing
MAR 3318

 

Spring 2017
Advert Strategy Social Media
MAR 5726

 

Applied Research
MAR 2621

 

Marketing Social Media
MAR 7750

 

Social Media Marketing
MAR 3318