Jannine
D.
Lasaleta
Chair of the Marketing Department; Associate Professor
Marketing Department
Syms School of Business
Yeshiva University
215 Lexington Avenue, Suite 411
New York, NY, 10016
Email: jannine.lasaleta@yu.edu
Professor Lasaleta’s research investigates how nostalgia shapes consumer attitudes, behaviors, and decision-making across diverse domains, including politics, health, and marketplace choices. Her work also explores the psychology of money, product preference formation, and patterns of hedonic consumption.
Her empirical findings have been published in top peer-reviewed journals such as Journal of Consumer Research, Journal of Marketing Research, Personality and Social Psychology Bulletin, Nature, and Appetite. Her research has received widespread media attention in outlets including BBC, CNN, Fortune, Huffington Post, NBC’s Today Show, Harper’s Bazaar, Fast Company, Los Angeles Times, and Forbes.
Before entering academia, Professor Lasaleta was a hip-hop music director at a radio station, where she developed, DJed, and co-hosted an underground hip-hop show. She also was a music journalist and competitive powerlifter. These varied experiences inform her interdisciplinary approach to understanding consumer behavior and human motivation.
Lasaleta, Jannine D., Constantine Sedikides, and Tim Wildschut (2024), “Nostalgia Increases Punitiveness by Intensifying Moral Concern,” Nature, Scientific Reports, 4, 11425.
Lasaleta, Jannine D., Carolina O.C. Werle, and Amanda Pruski-Yamim (2021), “Nostalgia Increases Healthy Attitudes and Behaviors,” Appetite, 162 (July), 105187.
Lasaleta, Jannine D., and Katherine Loveland (2019), “What’s New is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats,” Journal of the Association for Consumer Research, 4 (April), 172-84.
Harding, Dustin, Diogo Hildebrand, Tom Kramer, and Jannine D. Lasaleta (2019), “The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior,” Journal of Consumer Research, 46 (June), 140-58.
Lasaleta, Jannine D. and Joseph P. Redden (2018), “When Promoting Similarity Slows Satiation: The Relationship of Variety, Categorization, Similarity, and Satiation,” Journal of Marketing Research (June), 446-57.
Werle, Carolina O.C., Mia M. Birau, Jannine D. Lasaleta (2017), “Watching Easy Sports Makes Me Eat More,” Food Quality & Preference 60, (September), 132-37.
Lasaleta, Jannine D., Constantine Sedikides, and Kathleen D. Vohs (2014), “Nostalgia Weakens the Desire for Money,” Journal of Consumer Research, 41 (October), 713-29. Select media coverage: BBC News, Time Magazine, Harvard Business Review, Science Daily, CNBC, Fortune, Fast Company.
Vohs, Kathleen D., Jannine D. Lasaleta, and Bob Fennis (2009), “Self-Regulation in the Interpersonal Sphere,” in J. Forgas, R. Baumeister, and D. Tice (eds.), Cognitive, Affective, and Motivational Processes, Psychology Press, USA, 289-302.
Vohs, Kathleen D., and Jannine D. Lasaleta (2008), “Heterosexual Sexual Behavior, Social Exchange, and Basic Economic Principles: Sexual Economics Theory,” Minnesota Journal of Law, Science, and Technology, 9, 757-74.
Heine, Steven J., Tim Takemoto, Sophia Moskalenko, Jannine D. Lasaleta, and Joseph Henrich (2008), “Mirrors in the Head: Cultural Variation in Objective Self-Awareness,” Personality and Social Psychology Bulletin, 34 (July), 879-87.
Marketing Department
Syms School of Business
Yeshiva University
215 Lexington Avenue, Suite 411
New York, NY, 10016
MEDIA RELATIONS
To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu