Faculty Directory
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Jannine
D.
Lasaleta

Assistant Professor

PhD, University of Minnesota, 2013
MA, York University, 2007
BA, University of British Columbia, 2003

Professor Lasaleta's business and research expertise focuses on how nostalgia affects consumer attitudes, behaviors, and choices across varying contexts (e.g., politics, health). She also examines the motivation for money, product choice, and hedonic consumption. Her research has been published in the Journal of Consumer ResearchJournal of Marketing Research, Personality and Social Psychology Bulletin, and Food and Quality Preference, and has been featured in multiple media outlets such as BBC, CNN, Fortune, Huffington Post, NBC's Today Show, and Fast Company.

 

Prior to joining Yeshiva University, Professor Lasaleta had been a radio station hip-hop music director, music writer, and competitive powerlifter.  

Lasaleta, Jannine D. and Katherine Loveland (2019), “What’s New is Old Again: Preference for Retro-Styling in Response to Authenticity Threats,” forthcoming at Journal of the Association for Consumer Research.

 

Harding, Dustin, Diogo Hildebrand, Tom Kramer, and Jannine D. Lasaleta (2018), “The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior,” forthcoming at Journal of Consumer Research.

 

Lasaleta, Jannine D. and Joseph P. Redden (2018), “When Promoting Similarity Slows Satiation: The 
Relationship of Variety, Categorization, Similarity, and Satiation,” Journal of Marketing Research (June) 446-57.

 

Werle, Carolina O.C., Mia M. Birau, Jannine D. Lasaleta (2017), “Watching Easy Sports Makes Me Eat More,” Food Quality & Preference 60, (September) 132-37. 



 

Lasaleta, Jannine D., Constantine Sedikides, and Kathleen D. Vohs (2014), “Nostalgia Weakens 
the Desire for Money,” Journal of Consumer Research, 41 (October) 713-29. Select media coverage: BBC News, Time Magazine, Harvard Business Review, Science Daily, CNBC, Fortune, Fast Company. 
 


 

Vohs, Kathleen D., Jannine D. Lasaleta, and Bob Fennis (2009), “Self-Regulation in the 
Interpersonal Sphere,” in J. Forgas, R. Baumeister, and D. Tice (eds.), Cognitive, 
 Affective, and Motivational Processes, Psychology Press, USA, 289-302.

 

Vohs, Kathleen D., and Jannine D. Lasaleta (2008), “Heterosexual Sexual Behavior, Social Exchange, and Basic Economic Principles: Sexual Economics Theory,” Minnesota Journal of Law, Science, and Technology, 9, 757-74. 



 

Heine, Steven J., Tim Takemoto, Sophia Moskalenko, Jannine D. Lasaleta, and Joseph Henrich (2008), “Mirrors in the Head: Cultural Variation in Objective Self-Awareness,” 
Personality and Social Psychology Bulletin, 34 (July) 879-87.

jannine.lasaleta@yu.edu

Marketing Department
Syms School of Business
Yeshiva University
215
Lexington Avenue, Suite 411
New York, NY, 10016

MEDIA RELATIONS

To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu


Winter 2019
Principles of Marketing
MAR 1001

 

Science of Influence in Mrkt
MAR 2520


Fall 2018
Buyer Behavior
MAR 2501

 

Science of Influence in Mrkt
MAR 2520