Faculty Directory
Asaf Hochman


Instructor, M.S. in Digital Marketing and Media


Asaf Hochman is global head of product marketing at TikTok where he leads product strategy and growth for the company’s ad network. He was a product strategy and marketing leader at Facebook, where he has spearheaded monetization solutions for the world's leading media companies, including Disney, Viacom, NBC and The New York Times. Prior to Facebook, he led global product marketing at the unicorn startup Outbrain. He has also held digital strategy roles at various ad agencies and started his career as a software engineer in the Israel Defense Forces. He teaches the marketing Capstone and holds an MBA in marketing and strategy from the University of Michigan. 

Startup/post-launch marketing


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