Business Intelligence and Marketing Analytics Requirements

Business Intelligence and Marketing Analytics (BIMA) Concentration
Total: 27 credits
  1. IDS 2030 – Business Analytics and Programming
  2. IDS 2160 – Decision Models
  3. IDS 2550 – Business Intelligence and Consumer Insights
  4. IDS 3000 – Business Intelligence Project (Capstone)
  5. MAR 2501 – Buyer Behavior
  6. Choose one of:
    1. IDS 2460 – Data Management for Business Analytics
    2. IDS 2621 – Applied Research
    3. MAR 3318 – Social Media Marketing
  7. BUS Elective #1
  8. BUS Elective #2
  9. BUS Elective #3


Information and Decision Sciences Minor
For Sy Syms Students:
  1. Upper-Level IDS Course #1
  2. Upper-Level IDS Course #2
  3. Upper-Level IDS Course #3
Available to Yeshiva College and Stern College Students:
  1. IDS 1020 – Introduction to Information Systems
  2. *IDS 1131 – Business Statistics
  3. IDS 2030 – Business Analytics and Programming
  4. IDS 2160 – Decision Models
  5. IDS Elective #1
  6. IDS Elective #2

*Students who have taken STA 1021 (and received a grade of C or better) may take IDS 1456. Students who have also taken MATH 1412, should then take another business core (principles) course instead of IDS 1131 or IDS 1456.