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B.S. in Marketing

Launch your career with a bachelor’s degree in Marketing — choose from two paths: Digital Marketing or General Marketing

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Network

70,000+
YU alumni
Make powerful connections
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Credits

27
Credits
Two paths to a successful career
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The B.S. in Marketing seeks to develop creative and analytical marketers and teach students how to research consumer behavior, judgment and decision making and perform big data analysis. Two paths are available for those who want to pursue a B.S. in Marketing: 1) A general marketing path that provides an overall introduction to the field of marketing; and 2) a digital marketing path that specializes in topics like digital media, content marketing, search engine optimization and so forth. During your pursuit of this degree, you will be able to choose which path fits best your career goals and passion. 

The department boasts faculty actively involved in research and industry practice and is proud of its robust alumni network that assists students as mentors as well as in their job search and throughout their careers. Our graduates have landed positions in well-known advertising, marketing and branding firms.

The Sy Syms Edge

Prepare for a meaningful and challenging career in a variety of sectors

Build a network of peers, faculty, and alumni who will help you navigate the business world

Learn from respected researchers, academics, and business professionals

Gain hands-on experience working on real-world projects that will help you excel after graduation

Study business principles rooted in Jewish values and become a part of a small, close-knit community

Full Program Breakdown

The B.S. in Marketing seeks to develop creative and analytical marketers and teach students how to research consumer behavior, judgment and decision making and perform big data analysis. Two paths are available for those who want to pursue a B.S. in Marketing: 1) A general marketing path that provides an overall introduction to the field of marketing; and 2) a digital marketing path that specializes in topics like digital media, content marketing, search engine optimization and so forth. During your pursuit of this degree, you will be able to choose which path fits best your career goals and passion. 

The department boasts faculty actively involved in research and industry practice and is proud of its robust alumni network that assists students as mentors as well as in their job search and throughout their careers. Our graduates have landed positions in well-known advertising, marketing and branding firms.

The Sy Syms Edge

Prepare for a meaningful and challenging career in a variety of sectors

Build a network of peers, faculty, and alumni who will help you navigate the business world

Learn from respected researchers, academics, and business professionals

Gain hands-on experience working on real-world projects that will help you excel after graduation

Study business principles rooted in Jewish values and become a part of a small, close-knit community

Swipe to learn more!

The B.S. in Marketing seeks to develop creative and analytical marketers and teach students how to research consumer behavior, judgment and decision making and perform big data analysis. Two paths are available for those who want to pursue a B.S. in Marketing: 1) A general marketing path that provides an overall introduction to the field of marketing; and 2) a digital marketing path that specializes in topics like digital media, content marketing, search engine optimization and so forth. During your pursuit of this degree, you will be able to choose which path fits best your career goals and passion. 

The department boasts faculty actively involved in research and industry practice and is proud of its robust alumni network that assists students as mentors as well as in their job search and throughout their careers. Our graduates have landed positions in well-known advertising, marketing and branding firms.

Prepare for a meaningful and challenging career in a variety of sectors

Build a network of peers, faculty, and alumni who will help you navigate the business world

Learn from respected researchers, academics, and business professionals

Gain hands-on experience working on real-world projects that will help you excel after graduation

Study business principles rooted in Jewish values and become a part of a small, close-knit community

Visit Us

The Office of Admissions conducts regular tours of both the men’s and women’s undergraduate campuses. In addition to touring our campuses, you might also sit in on a class or shiur or have lunch with current students.

Reservations are required for all visits. To schedule a visit, please fill out the appropriate form for the campus you would like to see. If you’re interested in visiting Sy Syms School of Business, please email mstraus1@yu.edu at least a week before you plan to arrive on campus.

Contact Us

Sy Syms School of Business
Wilf Campus
500 West 185th Street, BH412
New York, NY 10033
(212) 960-0845
sssb@yu.edu

Learn more about the B.S. in Marketing program

Requirements

Marketing Major
Total: 27 credits
  1. MAR 2501 – Buyer Behavior
  2. Choose from
    • MAR 2621 – Applied Research (General Marketing Path)
    • MAR 3320 – Digital Marketing (Digital Marketing Path)
  3. MAR 3318 – Social Media Marketing
  4. MAR 3720 – Marketing Capstone
  5. MAR Elective #1
  6. MAR Elective #2
  7. BUS Elective #1
  8. BUS Elective #2
  9. BUS Elective #3


Marketing Minor
For Sy Syms Students:
  1. Upper-Level MAR Course #1
  2. Upper-Level MAR Course #2
  3. Upper-Level MAR Course #3
Available to Yeshiva College and Stern College Students:
  1. MAR 1001 – Principles of Marketing
  2. MAR 2501 – Buyer Behavior
  3. MAR 3318 – Social Media Marketing
  4. Business Core
  5. MAR Elective #1
  6. MAR Elective #2

Helpful information

Prospective Students

Learn more about the B.S. in Marketing program

Requirements

Marketing Major
Total: 27 credits
  1. MAR 2501 – Buyer Behavior
  2. Choose from
    • MAR 2621 – Applied Research (General Marketing Path)
    • MAR 3320 – Digital Marketing (Digital Marketing Path)
  3. MAR 3318 – Social Media Marketing
  4. MAR 3720 – Marketing Capstone
  5. MAR Elective #1
  6. MAR Elective #2
  7. BUS Elective #1
  8. BUS Elective #2
  9. BUS Elective #3


Marketing Minor
For Sy Syms Students:
  1. Upper-Level MAR Course #1
  2. Upper-Level MAR Course #2
  3. Upper-Level MAR Course #3
Available to Yeshiva College and Stern College Students:
  1. MAR 1001 – Principles of Marketing
  2. MAR 2501 – Buyer Behavior
  3. MAR 3318 – Social Media Marketing
  4. Business Core
  5. MAR Elective #1
  6. MAR Elective #2
Current Students

Helpful information

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