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Sy Syms School of Business

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The Latest from Syms

BGS 2025 Chapter

YU Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter

The Beta Gamma Sigma International Business Honor Society consists of the top 10% of business students globally. Read more here.

YU Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter

Asher Brooks

Asher Brooks '25SB (MBA) Invited to Speak on BYU-Sponsored Panel at Dare to Overcome Conference in Washington, DC

Asher Brooks '25SB (MBA) Invited to Speak on BYU-Sponsored Panel at Dare to Overcome Conference in Washington, DC

Judge Solomson

President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims)

President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims)

Maccabee Ventures featured in Calcalist

Maccabee Ventures featured in Calcalist

Maccabee Ventures featured in Calcalist

MBA students at BYU

Sy Syms School of Business MBA Students Participate in BYU Marriott Case Competition on Faith and Belief in the Workplace

Sy Syms School of Business MBA Students Participate in BYU Marriott Case Competition on Faith and Belief in the Workplace

Michelle Borde ’24SB (MBA)

Syms Alumni Spotlight: Michelle Borde ’24SB (MBA)

We're proud to recognize Michelle Borde ’24SB (MBA) with our Syms Alumni Spotlight for Black History Month!

Read Michelle's full spotlight here

Syms Alumni Spotlight: Michelle Borde ’24SB (MBA)

Syms January newsletter graphic

Syms Alumni Newsletter: Issue 7, January 2025

Read on LinkedIn | Read on the web | Subscribe via email

Syms Alumni Newsletter: Issue 7, January 2025

syms grad students

Sy Syms School of Business Launches Six Concentrations in Its Online MBA Program

Sy Syms School of Business Launches Six Concentrations in Its Online MBA Program

Or Pikary

Syms Alumni Spotlight: Or Pikary ’11SB (B.S.) ’12SB (MSA), CPA/PFS, CFP®

Syms Alumni Spotlight: Or Pikary ’11SB (B.S.) ’12SB (MSA), CPA/PFS, CFP®

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Sy Syms Alumni Newsletter: Issue 6, November 2024

The latest from Sy Syms including school news, faculty research, events and more!

Read on web browser. | Read on LinkedIn. 

Sy Syms Alumni Newsletter: Issue 6, November 2024

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From the Dean's Desk Newsletter (11/6/24) - Syms Facts: Our Booming Half-Decade

Read about our initiatives and record enrollment over the last five years in the latest newsletter from Dean Noam Wasserman. Read here. 

From the Dean's Desk Newsletter (11/6/24) - Syms Facts: Our Booming Half-Decade

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Annie Garofalo, CEO + Founding Team Relationship Expert at Confidante, speaks to Dr. Tamar Avnet's marketing students

She discussed growing Confidante and working with founding partners. Read more. 

Annie Garofalo, CEO + Founding Team Relationship Expert at Confidante, speaks to Dr. Tamar Avnet's marketing students

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Hispanic Heritage Month at Sy Syms!

We celebrated Hispanic Heritage Month by recognizing several individuals who made an impact. Read the full article here. 

Hispanic Heritage Month at Sy Syms!

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Malia (Weiss) Reichmann '14SB becomes youngest and first Jewish judge in Municipal Court of Edison Township

Congratulations to Judge Reichmann, husband Tzvi and the Weiss and Reichmann families! Read here. 

Malia (Weiss) Reichmann '14SB becomes youngest and first Jewish judge in Municipal Court of Edison Township

BGS 2025 Chapter

YU Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter

The Beta Gamma Sigma International Business Honor Society consists of the top 10% of business students globally. Read more here.

YU Inducts 37 Students - 32 Undergrad & 5 MBA - into its Beta Gamma Sigma Chapter

Asher Brooks

Asher Brooks '25SB (MBA) Invited to Speak on BYU-Sponsored Panel at Dare to Overcome Conference in Washington, DC

Asher Brooks '25SB (MBA) Invited to Speak on BYU-Sponsored Panel at Dare to Overcome Conference in Washington, DC

Judge Solomson

President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims)

President Trump Names Judge Matthew Solomson First Orthodox Jewish Chief Judge of a Federal Court (Court of Federal Claims)

Maccabee Ventures featured in Calcalist

Maccabee Ventures featured in Calcalist

Maccabee Ventures featured in Calcalist

MBA students at BYU

Sy Syms School of Business MBA Students Participate in BYU Marriott Case Competition on Faith and Belief in the Workplace

Sy Syms School of Business MBA Students Participate in BYU Marriott Case Competition on Faith and Belief in the Workplace

Michelle Borde ’24SB (MBA)

Syms Alumni Spotlight: Michelle Borde ’24SB (MBA)

We're proud to recognize Michelle Borde ’24SB (MBA) with our Syms Alumni Spotlight for Black History Month!

Read Michelle's full spotlight here

Syms Alumni Spotlight: Michelle Borde ’24SB (MBA)

Syms January newsletter graphic

Syms Alumni Newsletter: Issue 7, January 2025

Read on LinkedIn | Read on the web | Subscribe via email

Syms Alumni Newsletter: Issue 7, January 2025

syms grad students

Sy Syms School of Business Launches Six Concentrations in Its Online MBA Program

Sy Syms School of Business Launches Six Concentrations in Its Online MBA Program

Or Pikary

Syms Alumni Spotlight: Or Pikary ’11SB (B.S.) ’12SB (MSA), CPA/PFS, CFP®

Syms Alumni Spotlight: Or Pikary ’11SB (B.S.) ’12SB (MSA), CPA/PFS, CFP®

""

Sy Syms Alumni Newsletter: Issue 6, November 2024

The latest from Sy Syms including school news, faculty research, events and more!

Read on web browser. | Read on LinkedIn. 

Sy Syms Alumni Newsletter: Issue 6, November 2024

""

From the Dean's Desk Newsletter (11/6/24) - Syms Facts: Our Booming Half-Decade

Read about our initiatives and record enrollment over the last five years in the latest newsletter from Dean Noam Wasserman. Read here. 

From the Dean's Desk Newsletter (11/6/24) - Syms Facts: Our Booming Half-Decade

""

Annie Garofalo, CEO + Founding Team Relationship Expert at Confidante, speaks to Dr. Tamar Avnet's marketing students

She discussed growing Confidante and working with founding partners. Read more. 

Annie Garofalo, CEO + Founding Team Relationship Expert at Confidante, speaks to Dr. Tamar Avnet's marketing students

""

Hispanic Heritage Month at Sy Syms!

We celebrated Hispanic Heritage Month by recognizing several individuals who made an impact. Read the full article here. 

Hispanic Heritage Month at Sy Syms!

""

Malia (Weiss) Reichmann '14SB becomes youngest and first Jewish judge in Municipal Court of Edison Township

Congratulations to Judge Reichmann, husband Tzvi and the Weiss and Reichmann families! Read here. 

Malia (Weiss) Reichmann '14SB becomes youngest and first Jewish judge in Municipal Court of Edison Township

Faculty News

Travis Oh

Dr. Travis Oh has papers accepted into two major journals: 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

Read the SSRN version for the GenAI paper here: https://bit.ly/4mAJsgA

Read excerpts from both papers here

Dr. Travis Oh has papers accepted into two major journals: 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐍𝐞𝐰 𝐓𝐨𝐨𝐥𝐬, 𝐍𝐞𝐰 𝐑𝐮𝐥𝐞𝐬: 𝐀 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐆𝐞𝐧𝐀𝐈 𝐔𝐬𝐞 𝐟𝐨𝐫 𝐒𝐮𝐫𝐯𝐞𝐲𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡⁣
Generative Artificial Intelligence (GenAI) tools based on Large Language Models (LLMs) are quickly reshaping how researchers conduct surveys & experiments. From reviewing the literature & designing instruments, to administering studies, coding data, & interpreting results, these tools offer substantial opportunities to improve research productivity & advance methodology. Yet with this potential comes a critical challenge: researchers often use these systems without fully understanding how they work. This article aims to provide a practical guide for effective & responsible GenAI use in primary research. We begin by explaining how GenAI systems operate, highlighting the gap between their intuitive interfaces & the underlying model architectures. We then examine different use cases throughout the research process, both the opportunities and associated risks at each stage. Throughout our review, we provide flexible tips for best practice & firm, non-negotiable rules for effective & responsible GenAI use, particularly in areas pertaining to ensuring the validity of GenAI coded responses. In doing so, we hope to help researchers integrate GenAI into their workflows in a transparent, rigorous, & ethically sound manner. Our accompanying website (questionableresearch.ai) provides supporting materials, including reproducible coding templates in R and SPSS and sample pre-registrations.⁣

𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: 𝐓𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: 𝐇𝐨𝐰 𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐩𝐭𝐡 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬’ 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐬 ⁣
While consuming experiences, people often acquire objects associated with those experiences. This investigation identifies an aspect of experiences that reliably predicts the type of experience-related objects consumers prefer to acquire: perceived experience depth. Evidence from five studies and four replications (N=2036) examining past, imagined, and real-time consumption of experiences indicates that, when consumers perceive to have had a deep (vs. basic) experience consumption, they are more prone to purchasing unique (vs. typical) objects related to that experience. Further, we find that the conversational value of the object helps explain this effect. These results add to the experiential consumption literature a novel finding associated with an aspect present in virtually every experience—perceived experience depth—and an outcome of theoretical and practical relevance—consumers’ acquisitions of objects linked to their experiences.

Travis Oh

Dr. Travis Oh has papers accepted into two major journals: 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

Read the SSRN version for the GenAI paper here: https://bit.ly/4mAJsgA

Read excerpts from both papers here

Dr. Travis Oh has papers accepted into two major journals: 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡

𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐍𝐞𝐰 𝐓𝐨𝐨𝐥𝐬, 𝐍𝐞𝐰 𝐑𝐮𝐥𝐞𝐬: 𝐀 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐆𝐞𝐧𝐀𝐈 𝐔𝐬𝐞 𝐟𝐨𝐫 𝐒𝐮𝐫𝐯𝐞𝐲𝐬 𝐚𝐧𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡⁣
Generative Artificial Intelligence (GenAI) tools based on Large Language Models (LLMs) are quickly reshaping how researchers conduct surveys & experiments. From reviewing the literature & designing instruments, to administering studies, coding data, & interpreting results, these tools offer substantial opportunities to improve research productivity & advance methodology. Yet with this potential comes a critical challenge: researchers often use these systems without fully understanding how they work. This article aims to provide a practical guide for effective & responsible GenAI use in primary research. We begin by explaining how GenAI systems operate, highlighting the gap between their intuitive interfaces & the underlying model architectures. We then examine different use cases throughout the research process, both the opportunities and associated risks at each stage. Throughout our review, we provide flexible tips for best practice & firm, non-negotiable rules for effective & responsible GenAI use, particularly in areas pertaining to ensuring the validity of GenAI coded responses. In doing so, we hope to help researchers integrate GenAI into their workflows in a transparent, rigorous, & ethically sound manner. Our accompanying website (questionableresearch.ai) provides supporting materials, including reproducible coding templates in R and SPSS and sample pre-registrations.⁣

𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: 𝐓𝐡𝐞 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: 𝐇𝐨𝐰 𝐏𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐃𝐞𝐩𝐭𝐡 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬’ 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐬 ⁣
While consuming experiences, people often acquire objects associated with those experiences. This investigation identifies an aspect of experiences that reliably predicts the type of experience-related objects consumers prefer to acquire: perceived experience depth. Evidence from five studies and four replications (N=2036) examining past, imagined, and real-time consumption of experiences indicates that, when consumers perceive to have had a deep (vs. basic) experience consumption, they are more prone to purchasing unique (vs. typical) objects related to that experience. Further, we find that the conversational value of the object helps explain this effect. These results add to the experiential consumption literature a novel finding associated with an aspect present in virtually every experience—perceived experience depth—and an outcome of theoretical and practical relevance—consumers’ acquisitions of objects linked to their experiences.

Upcoming Syms Events

syms dinner flyer

38th Annual Sy Syms Awards Dinner | Tuesday, May 20 | 6:00 pm EST

All Syms students (undergrad and grad), faculty and Beta Gamma Sigma inductees are invited. Get tickets here. 

38th Annual Sy Syms Awards Dinner | Tuesday, May 20 | 6:00 pm EST

2025 Commencement

Yeshiva University's 94th Annual Commencement Ceremony | Thursday, May 22 | 1:00 pm EST

Commencement will take place at Louis Armstrong Stadium at the USTA Billie Jean King National Tennis Center. Order tickets here.

Yeshiva University's 94th Annual Commencement Ceremony | Thursday, May 22 | 1:00 pm EST

save the date

Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 8:30 pm EST at the YU Museum

Registration information to come.

Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 8:30 pm EST at the YU Museum

syms dinner flyer

38th Annual Sy Syms Awards Dinner | Tuesday, May 20 | 6:00 pm EST

All Syms students (undergrad and grad), faculty and Beta Gamma Sigma inductees are invited. Get tickets here. 

38th Annual Sy Syms Awards Dinner | Tuesday, May 20 | 6:00 pm EST

2025 Commencement

Yeshiva University's 94th Annual Commencement Ceremony | Thursday, May 22 | 1:00 pm EST

Commencement will take place at Louis Armstrong Stadium at the USTA Billie Jean King National Tennis Center. Order tickets here.

Yeshiva University's 94th Annual Commencement Ceremony | Thursday, May 22 | 1:00 pm EST

save the date

Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 8:30 pm EST at the YU Museum

Registration information to come.

Hack The Hate: Israeli Tech Against Online Antisemitism | Wednesday, June 18 | 5:30 - 8:30 pm EST at the YU Museum

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About

The Sy Syms School of Business was established through a generous gift by Sy Syms, entrepreneur, philanthropist and businessman, in 1987. From its inception, with Mr. Syms’ vision, the school pledged to offer a unique and comprehensive curriculum in business and a deep grounding in meaningful values. True to our dedication to innovation, three of our programs are now offered online.

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About

The Sy Syms School of Business was established through a generous gift by Sy Syms, entrepreneur, philanthropist and businessman, in 1987. From its inception, with Mr. Syms’ vision, the school pledged to offer a unique and comprehensive curriculum in business and a deep grounding in meaningful values. True to our dedication to innovation, three of our programs are now offered online.

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Our Mission

The mission of the Sy Syms School of Business is to develop Torah-grounded professionals who excel in the workplace and in the community.

The Sy Syms School of Business is dedicated to creating the business leaders and innovators of tomorrow. It is a vibrant community of students and faculty working in tandem to provide a stellar, comprehensive education in business fundamentals and practice. Sy Syms provides a business education that is distinct from other schools because of its unique mission and values, and its focus on practice.

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Our Focus

The school’s focus is on integrating ethics in every course, incorporating meaningful values while celebrating the spirit of entrepreneurship across the curriculum. Syms has built a comprehensive program plan designed to foster an environment that encourages and inspires students to have a positive impact on the business world, intellectually, creatively and ethically. Our programs include the most coveted degrees in business today - accounting, business analytics, entrepreneurship, finance, marketing, real estate and strategy.

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Undergraduate Jewish Values curriculum

Difficult dilemmas emerge when we transition from college into the workplace and into the community. How can we excel professionally while adhering to our Torah Values? How can we resolve conflicts between our work demands and our priorities as religious Jews? How can we tap our talents and business knowledge to contribute to our most important communal institutions, or help launch new ones? These questions are at the heart of our Jewish Values curriculum and our ability to achieve our mission at Sy Syms.

Click here for Dean Wasserman’s “From the Dean’s Desk” newsletter about the launch of the Jewish Values curriculum

Sy Syms Alumni Newsletter

Issue 7, January 2025

Issue 6, November 2024

Issue 5, September 2024

Issue 4, May 2024

Issue 3, March 2024

Issue 2, November 2023

Issue 1, September 2023

Issue 7, January 2025

Issue 6, November 2024

Issue 5, September 2024

Issue 4, May 2024

Issue 3, March 2024

Issue 2, November 2023

Issue 1, September 2023

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