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B.S. in Strategy & Entrepreneurship Courses

  • ENT 1020 Principles of Strategy
    What makes some companies successful while others fail? How can a company successfully grow? Principles of Strategy will answer these two fundamental questions, providing students with skills needed for careers in strategy consulting, venture capital, finance, the startup world, and business development. Using building blocks from economics, finance and marketing, the course is grounded in a conceptual understanding of strategy, with application to real-world companies.
  • ENT 2110 Organizational Behavior
    This course is directed toward the attainment of three interdependent objectives: 1) to develop an understanding of organization effectiveness as a key element of strategy implementation in complex organizations, 2) to understand how organizational planning, design, control, and human resource decisions are interdependent and critical to building and sustaining successful organizations, and 3) to develop a sensitivity to the "realities" of organizations in "real-world" situations. These include how decisions affect individuals in organizations and their consequent commitment to implementation efforts. Prerequisite: ENT 1020.
  • ENT 2510 Turnaround Business Strategy
    A turnaround situation refers to those companies whose financial performance indicates that the company will fail in the foreseeable future unless short-term corrective action is taken. Addresses key ingredients that characterize a successful turnaround, and describes what turnaround practitioners need to do to rescue a distressed company. Course content includes crisis stabilization, stakeholder management, strategic focus and more. Additionally it will describe how leadership is provided by turnaround practitioners throughout the turnaround process. Prerequisite: ENT 1020 or ENT 3780.
  • ENT 2621 Applied Research
    This course provides students with both research and managerial perspectives in the development and application of marketing research tools and procedures. It describes the development of research designs from problem formulation to analysis and submission of the research report. It also covers the analysis of techniques in marketing research, such as focus groups, experimental design, surveys, sampling, statistical analysis, and reporting. Cases are utilized in the development of methods and in specific areas of application. SPSS or an equivalent statistical software is used. Prerequisites: MAR 1001, ENT 1020, IDS 1131. Cross-listed with MAR 2621.
  • ENT 2711 Venture Capital, Financing & Investments
    Past, current and future state of venture capital. Presents the fundamentals of entrepreneurship while maintaining a strong emphasis on the current state of affairs. Active participation by guest speakers who are prosperous entrepreneurs. Students gain information not found in any textbook to apply to the successful operation of their own businesses. Prerequisites: FIN 1001, ENT 1020. Cross-listed with FIN 2711.
  • ENT 2800H Entrepreneurial Leadership
    This course will focus on what it takes to develop the next generation of entrepreneurs, managers and leaders. We will discuss and review companies that include startups, family businesses, multi-national companies and high-tech firms, and analyze the leadership skills that their managers and employees possess. We will identify what made them successful companies, and what did not, and why. Prerequisite: ENT 1020.
  • ENT 2828 Behavioral Economics
    This course is an introduction to behavioral economics and its applications. The course will focus on the statistical analysis of experimental data using non-parametric techniques (no previous statistics coursework required), and the application of experimental methods to identify behavioral regularities related to risk preferences, the endowment effect, overconfidence, framing, probabilistic assessment and other areas of decision-making. Students are required to complete a final experimental design project, which will include motivating theory, novel research hypotheses, proposed analytics, and implementation details. Prerequisites: IDS 1131 or STAT 1021, and ECON 1010 or ECON 1031. Cross-listed with FIN 2828, MAR 2828.
  • ENT 2941 Sports Marketing Management
    Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Students study the history and contemporary application of sports marketing as a method to achieve goals. Addresses corporate, as well as sporting property use of sports marketing strategies to achieve business objectives. Examines strategies that address critical business constituencies, consumers, trade factors, employees, and the financial community. Also covered are sports marketing within the context of special sporting event sponsorships, professional sports teams as well as governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality. Prerequisites: MAR 1001, ENT 1020. Cross-listed with MAR 2941.
  • ENT 2945 - Real Estate Management
    This course provides an introduction to the principles and practices of real estate management on a daily basis in the residential, office, and retail spaces. Topics include forms of real estate ownership; budgeting and financial reports; marketing and leasing; labor relations; emergency procedures; federal, state, and city laws; and rent collection. Analysis of the financial and physical management functions. Students will learn how to create an operating budget on a cash basis and a capital budget.
  • ENT 3015 Management and Leadership
    Emphasis is on the development of interpersonal competencies to allow individuals to effectively work as managers or professionals in the rapidly changing, team-oriented, culturally diverse and technologically integrated global climate facing modern organizations.  The course provides students the opportunity to understand the major leadership concepts, theories and models and the applicability of these theories, to understand the fundamental ways leadership is practiced in organizations, and to understand the unique dimensions of one’s own leadership style, strengths and weaknesses, and methods to improve.  Prerequisite: ENT 1020.
  • ENT 3316 Social Entrepreneurship
    Social entrepreneurship is a business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. . Elements of: social science, business, law, management theory, knowledge from practice, and features of private and public entities will be discussed.  Hybrid business models that serve both social needs and financial needs, and new tools for measuring social impact and change will be covered. Prerequisites: MAR 1001, ENT 1020.
  • ENT 3410 - Startup strategy
    Entrepreneurs face unique challenges in building a business, and even more so in the early stages. This course will address these specific challenges, and help students understand the ways to navigate these potential roadblocks in order to build their companies. Topics covered will include how to source funding, market and industry analysis, and lean startup principles, among others.
  • ENT 3500 Fashion Fundamentals
    Introduces the terminology and principles necessary to be successful in the fashion business through a dynamic lecture and workshop-based format. Students study fashion classifications, garment detail and construction, sources of fashion information, and the modern history of fashion. Students will learn the scope and global nature of the fashion business through the use of industry research, case studies and hands-on projects. Cross-listed with MAR 3500.
  • ENT 3501 Israeli Business Environment
    Introduction to high tech, venture capital in Israel; overview of the Israeli economy, its accounting, business and tax laws, entrepreneurial environment, cultural issues; investing in Israeli start-ups; leading corporations in Israel; job market in Israel. Prerequisites: ENT 1020, MAR 1001. Cross-listed with MAR 3501.
  • ENT 3502 Creative and Innovative Product Development
    A key element of successful business enterprise is good design. In the world of fashion, Coco Chanel revolutionized the industry with her innovative design elements. Apple has become one of the world’s most admired companies because its corporate executives place a premium on beauty and functionality of product design. This course provides an understanding of the product design process and its importance in the business world.  Students will learn how to develop the ability to think more creatively about marketplace challenges. This course is targeted to students who want to discover and improve upon their innovative and creative skills in the business environment. Prerequisite: MAR 1001 or ENT 1020 or MAR 3500. Cross-listed with MAR 3502.
  • ENT 3504 Systematic Inventive Thinking
    In this course students will learn how to be innovative in the way they approach Business problems and challenges. This course will concentrate on a method that helps companies develop a culture and practice of innovation. Students learn skills for thinking and acting differently in an effective way. This leads to generating ideas that are both innovative and practical. Prerequisites: ENT 1020, MAR 1001. Cross-listed with MAR 3504.
  • ENT 3520 - Megatrends: From Crypto to AI
    This course will help students hone their ability to focus on understanding and identifying entrepreneurial opportunities in the technological spaces that are revolutionizing the global landscape. The course will dissect the spaces of cryptocurrency and bitcoin, artificial intelligence, the internet of things, as well as the intersection of these trends.
  • ENT 3605 Cross Cultural Aspects of International Business
    This course seeks to provide students with an understanding of the process of cross-cultural management and the challenges that they face while working internationally. Effective training and exposure to cultural differences around the world can help people learn to successfully manage the ever culturally diversified workforce domestically and overseas. Prerequisite: ENT 1020.
  • ENT 3720 Business Strategy (Capstone)
    Defines and analyzes the formulation and implementation of corporate objectives and strategies; uses cases and/or computer simulations to develop policy skills. Prerequisites: ENT 1020, ENT 3780, ENT 2110.
  • ENT 3780 Principles of Entrepreneurship
    New venture initiation and development; the practical approach to developing and implementing procedures and techniques for starting an enterprise. Class discussions based on readings and case studies.
  • ENT 3784H Venture Capital & Angel Financing
    This course explores the fundamentals of angel and venture investing. From sourcing deals, opportunity evaluation, deal structure, follow on and exit, this course, taught by two industry veterans with broad pedigree and experience, shares practical, experiential, soft and hard skills of the start-up ecosystem. Prerequisites: FIN 1001, ENT 1020.
  • ENT 3788 Family Business Management
    Owners of entrepreneurial and family businesses face unique issues. Special problems include integrating family members into the business, motivating and retaining non-family employees and business succession strategies. Viewed from a multi-disciplinary perspective that includes legal, tax and behavioral considerations, the course examines selection of business form, tax planning, financing and cash flow planning. Prerequisite: ENT 1020.
  • ENT 3790 Managing a Growing Business
    Students will learn how to manage and enhance an existing growth business organization, while addressing topics such as: accounting, supply chain management, marketing, management & general business issues. This course provides the unique opportunity to work on real business problems and be part of a consulting team. At the end of the course, students should be able to develop a business plan and provide specific solutions to the business client. Students will hone their business leadership and technical proficiency via interactive lectures, operations exam and analysis, and critical thinking leading to recommendations, reports and presentations. Prerequisites: MAR 1001, ENT 1020, IDS 1020.
  • ENT 4002 Leadership in the Non-Profit World
    This course explores issues of leadership, especially in the not-for-profit sector. Discussions will issues of management and leadership, including team building, vision, charisma, conflict of values, professional and board relations, and determining who the client is. The course will draw on a variety of historical, political, business and Torah sources to illustrate the commonalities and differences of leadership styles and how such styles effect different situations.  Prerequisite: ENT 1020.
  • ENT 4930: Special Topics (Innovation Lab )
    This course is an opportunity for students to get hands on experience and exposure to emerging phenomena, processes and technologies in the startup industry. It will introduce students to an innovative business acceleration framework and integrated planning tools, applied in context of real-world startups. Students will learn how to leverage these frameworks, models and tools to develop and create competitive acceleration of the business in market; students will engage in projects with Israeli startups participating in YU Innovation Lab. This is an advanced class that requires an appropriate student engagement.
    Prerequisite: Principles in marketing, finance and strategy.
  • ENT 4931 Seminar - Contemporary Problems in Business
    Today's business environment requires imaginative leadership to deal with the turbulent global marketplace. Top executives from leading multinational corporations present a general overview and discuss the corporate culture of their organizations, outline the competitive climate in their industries, and share their views of the ingredients needed to survive in today's rapidly changing economic environments. Prerequisite: ENT 1020 or MAR 1001.
  • ENT 4932 Leadership Seminar
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