Marketing Requirements

Marketing Concentration
Total: 27 credits
  1. MAR 2501 – Buyer Behavior
  2. MAR 2621 – Applied Research
  3. MAR 3318 – Social Media Marketing
  4. MAR 3720 – Marketing Capstone
  5. MAR Elective #1
  6. MAR Elective #2
  7. BUS Elective #1
  8. BUS Elective #2
  9. BUS Elective #3


Marketing Minor
For Sy Syms Students:
  1. Upper-Level MAR Course #1
  2. Upper-Level MAR Course #2
  3. Upper-Level MAR Course #3
Available to Yeshiva College and Stern College Students:
  1. MAR 1001 – Principles of Marketing
  2. MAR 2501 – Buyer Behavior
  3. MAR 3318 – Social Media Marketing
  4. Business Core
  5. MAR Elective #1
  6. MAR Elective #2