MS in Marketing

30 credits | Master of Science | Full-time or Part-Time | Fall or Spring | Online

Marketing is a wide-ranging industry with many moving and evolving parts. Professionals today need an expert knowledge of foundational marketing principles in order to respond to an ever-changing marketplace. The Katz School's online master's in Marketing will provide you with the necessary knowledge and skills to create and execute effective marketing strategies across channels.

Our MS in Marketing focuses particularly on digital marketing, analytics, and strategy. You will gain experience in integrated marketing; marketing management; branding; product management social, referral, and viral marketing; mobile and location-based techniques; digital advertising; search engine optimization (SEO) and search engine marketing (SEM); content marketing; marketing research methodologies and consumer behavior; and more. Through our project-based curriculum, you will solve real-world problems and build a robust portfolio for prospective employers.

Become a Marketing Strategist

  • 100% online with the flexibility to fit your schedule
  • Get the specialized marketing training businesses need to succeed
  • Complete your degree in as little as 12 months

Featured Courses

The master's degree in Marketing places particular emphasis on analytics and science. We developed the curriculum with digital marketing, research, and analytics in mind while also grounding these courses in the academic foundations of marketing.

The Marketing curriculum takes a project-based approach. Coursework will comprise increasingly complex projects based on issues marketing professionals face every day. At the end of the program, students will graduate with a portfolio that shows their ability to succeed as marketers.

  • Consumer Choice and Behavior
  • Advertising Strategy and Social Media
  • Digital Media

Download course descriptions.

Who Should Apply

The master's in Marketing program is ideal for those seeking specialized marketing training. Students who succeed in the program come from backgrounds including, but not limited to, graphic design, publishing, journalism, English, photography, history, and video production.

Our MS in Marketing opens doors for recent graduates, and early to mid-career marketers, and career changers seeking to become leaders in marketing management. Our program enables graduates to apply marketing training in creative ways and drive business success.

Careers

  • Marketing Director
  • Creative Director
  • Digital Marketing Manager
  • SEO/SEM Manager
  • Sales Manager
  • Brand Manager
  • Product Development Manager
  • Public Relations Manager
  • Market Research Analyst