M.S. in Digital Marketing and Media
Making the World Smarter, Safer and Healthier
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M.S. in Digital Marketing and Media
10 Courses I On-Campus in New York City I Full-Time or Part-Time
The Katz School’s M.S. in Digital Marketing and Media is an industry-driven, project-based degree program with a distinct focus on the power of digital media and social drivers of behaviors. This unique master’s degree arms you with essential media, design, communication, behavioral, analytical, technical and research skills. You’ll learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. And you’ll master in-demand strategies for social media, SEM, SEO, mobile, email, content and video. Get your M.S. in Digital Marketing and Media from a world-class university. One-year or 15-month programs are available full-time, part-time or weekends, with classes in Manhattan.
In the last decade, digital marketing and media has shifted from a niche skill set to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights.
The job outlook for digital marketing and media professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing and media should increase by 10 percent by 2026. According to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts and social media marketers. Most of the job demand is for internet and website marketing, search engine marketing, and social media marketing and engagement.
Program Highlights
Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods
Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau
Develop an in-depth knowledge of user experience, consumer behavior, CRM and research
Gain industry experience through internships and research
Career support and professional networking opportunities
STEM-OPT eligible
Full Program Breakdown
Swipe to learn more!
M.S. in Digital Marketing and Media
10 Courses I On-Campus in New York City I Full-Time or Part-Time
The Katz School’s M.S. in Digital Marketing and Media is an industry-driven, project-based degree program with a distinct focus on the power of digital media and social drivers of behaviors. This unique master’s degree arms you with essential media, design, communication, behavioral, analytical, technical and research skills. You’ll learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. And you’ll master in-demand strategies for social media, SEM, SEO, mobile, email, content and video. Get your M.S. in Digital Marketing and Media from a world-class university. One-year or 15-month programs are available full-time, part-time or weekends, with classes in Manhattan.
In the last decade, digital marketing and media has shifted from a niche skill set to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights.
The job outlook for digital marketing and media professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing and media should increase by 10 percent by 2026. According to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts and social media marketers. Most of the job demand is for internet and website marketing, search engine marketing, and social media marketing and engagement.
Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods
Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau
Develop an in-depth knowledge of user experience, consumer behavior, CRM and research
Gain industry experience through internships and research
Career support and professional networking opportunities
STEM-OPT eligible
Digital Marketing and Media Fellows
Join students and alumni from over 30 countries to work on pioneering research, citywide initiatives and new technologies that help to make the world smarter, safer and healthier.
Benefits
- Receive industry mentorship
- Showcase and publish your research at Katz School's annual Symposium on Science, Technology and Health
- Receive a generous tuition scholarship
Learn more about the Fellows Program.
B.A./M.S. Pathways Option
Through the B.A./M.S. program, undergraduates from Yeshiva College and Stern College for Women can take up to nine graduate credits that count toward both the bachelor’s and master's degrees. After completing the bachelor’s, students can finish the graduate degree in just one more year.
- Admissions criteria: A minimum of 84 credits completed in any YC/SCW undergraduate major with a minimum GPA of 3.0 in the prerequisite coursework listed below. Students can begin taking graduate courses in their senior year.
For more information, visit www.yu.edu/pathways
Internships and STEM-OPT
Gain industry experience in major companies, startups and the YU Innovation Lab through internships that count toward your degree. The M.S. in Digital Marketing and Media is a STEM-approved degree. International students may be eligible for up to 36 months of Optional Practical Training (OPT). The program also offers several opportunities for Curricular Practical Training (CPT).
Interested in this program? Apply Now!
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Admissions & Financial Aid
Graduate Admissions
General Inquiries
Join our Community
Application Information
Candidates must possess a bachelor's from an accredited college or university.
Visit Graduate Admissions for up-to-date application requirements and deadlines.
Questions? Schedule an appointment with an admissions director if you have questions about your qualifications, financial aid opportunities and financing your graduate degree. We can do a preliminary transcript review and discuss your admissions and financing options with the Katz School.
Tuition, Financial Aid and Scholarships
The Office of Student Finance maintains current tuition and fees for all graduate programs.
All applicants are automatically considered for the STEM Fellows program. You do not need to submit any additional information.
Graduate Admissions
General Inquiries
Join our Community
Application Information
Candidates must possess a bachelor's from an accredited college or university.
Visit Graduate Admissions for up-to-date application requirements and deadlines.
Questions? Schedule an appointment with an admissions director if you have questions about your qualifications, financial aid opportunities and financing your graduate degree. We can do a preliminary transcript review and discuss your admissions and financing options with the Katz School.
Tuition, Financial Aid and Scholarships
The Office of Student Finance maintains current tuition and fees for all graduate programs.
All applicants are automatically considered for the STEM Fellows program. You do not need to submit any additional information.
Program News
Game Theory Optimizes Reward Policies
Read about the theory's impact on sharing economy
Game Theory Optimizes Reward Policies
Chengkun Yao, a student in the M.S. in Digital Marketing and Media, is co-author of a study introducing a novel game theory-driven framework that optimizes reward policies in the sharing economy, boosting user engagement and platform sustainability.
Subway Reform Proposal Finalist in Competition
Read more about Team Thunders' proposal
Subway Reform Proposal Finalist in Competition
A Katz School student team's proposal to reform the New York City subway system is a finalist in a business case competition sponsored by the Zicklin School of Business at Baruch College.
Read the story in the Katz School blog.
Student Addresses United Nations Commission on Status of Women
Read more about her address
Student Addresses United Nations Commission on Status of Women
Loretta Ching’andu joined a panel discussion on “Financing Female-led Innovation and Entrepreneurship," hosted by the Justina Mutale Foundation for the 68th session of the United Nations Commission on the Status of Women.
Alum Bridges Faith and Career with Colorful Song
Read about Cantor Zak Benarroch
Alum Bridges Faith and Career with Colorful Song
On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.
Katz Students Help Launch Content Creation Platform
Read more about their marketing strategy
Katz Students Help Launch Content Creation Platform
Two recent Katz School graduates drew rave reviews for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.
The Mango as Metaphor in Poetry on Healing
Read more about Himali Katti's book
The Mango as Metaphor in Poetry on Healing
Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she did.
Researching Attitudes Toward Sustainability
Read about this grant-funded project
Researching Attitudes Toward Sustainability
As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.
Read the story in the Katz School blog.
NYC a Digital Marketing and Media Hub
Read about rich opportunities for professionals
NYC a Digital Marketing and Media Hub
New York City is home to an infinite number of marketing clientele, from Wall Street to the city’s approximately 2 million small businesses including restaurants, theaters, shopping and luxury hotels. With such diverse businesses, this regional urban economy tops the list of one of the best places to find marketing jobs.
New York City also has a rich history of advertising and is home to several global marketing agencies. With some New York City-based marketing companies housing upwards of 1,000 employees, the job market for digital marketers is strong.
In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management, using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights. There are currently tens of thousands of digital marketing and media jobs to fill, with titles such as digital media specialist, creative director, content specialist, market research analyst, and marketing director.
Game Theory Optimizes Reward Policies
Read about the theory's impact on sharing economy
Game Theory Optimizes Reward Policies
Chengkun Yao, a student in the M.S. in Digital Marketing and Media, is co-author of a study introducing a novel game theory-driven framework that optimizes reward policies in the sharing economy, boosting user engagement and platform sustainability.
Subway Reform Proposal Finalist in Competition
Read more about Team Thunders' proposal
Subway Reform Proposal Finalist in Competition
A Katz School student team's proposal to reform the New York City subway system is a finalist in a business case competition sponsored by the Zicklin School of Business at Baruch College.
Read the story in the Katz School blog.
Student Addresses United Nations Commission on Status of Women
Read more about her address
Student Addresses United Nations Commission on Status of Women
Loretta Ching’andu joined a panel discussion on “Financing Female-led Innovation and Entrepreneurship," hosted by the Justina Mutale Foundation for the 68th session of the United Nations Commission on the Status of Women.
Alum Bridges Faith and Career with Colorful Song
Read about Cantor Zak Benarroch
Alum Bridges Faith and Career with Colorful Song
On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.
Katz Students Help Launch Content Creation Platform
Read more about their marketing strategy
Katz Students Help Launch Content Creation Platform
Two recent Katz School graduates drew rave reviews for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.
The Mango as Metaphor in Poetry on Healing
Read more about Himali Katti's book
The Mango as Metaphor in Poetry on Healing
Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she did.
Researching Attitudes Toward Sustainability
Read about this grant-funded project
Researching Attitudes Toward Sustainability
As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.
Read the story in the Katz School blog.
NYC a Digital Marketing and Media Hub
Read about rich opportunities for professionals
NYC a Digital Marketing and Media Hub
New York City is home to an infinite number of marketing clientele, from Wall Street to the city’s approximately 2 million small businesses including restaurants, theaters, shopping and luxury hotels. With such diverse businesses, this regional urban economy tops the list of one of the best places to find marketing jobs.
New York City also has a rich history of advertising and is home to several global marketing agencies. With some New York City-based marketing companies housing upwards of 1,000 employees, the job market for digital marketers is strong.
In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management, using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights. There are currently tens of thousands of digital marketing and media jobs to fill, with titles such as digital media specialist, creative director, content specialist, market research analyst, and marketing director.
