Online M.S. in Digital Marketing & Media Making the World Smarter, Safer and Healthier Request More Info Apply Now Attend an Info Session Contact Us Artificial Intelligence Biotechnology Computer Science Cybersecurity Data Analytics and Visualization Digital Marketing and Media Mathematics Occupational Therapy Physician Assistant Physics Speech-Language Pathology Join the next generation of digital media innovators transforming insight into influence. For $19K total tuition (domestic)—less than $10K per year—or $35K (international) earn your master’s in digital marketing & media at a U.S. News Top 100 University. Fully online—study anytime, from anywhere. Online Master's in Digital Marketing & Media10 Courses I Asynchronous Online I Full or Part-TimeThe Katz School’s M.S. in Digital Marketing and Media is an industry-driven, project-based program focusing on digital media and social behaviors. This unique degree arms you with essential media, design, analytical, and technical skills. You’ll learn evidence-driven strategies for segmenting markets, engaging consumers, and building customer loyalty. Master in-demand tools for social media, SEM, SEO, mobile, and video at a world-class university.Companies seek professionals with a digital-first approach to campaigns and brand management using SEM, SEO, and analytics. The job outlook for digital marketing professionals is strong; the Bureau of Labor Statistics predicts a 10 percent increase in demand by 2026. Employers especially need experts in marketing analytics, mobile, and content marketing. Most demand centers on search engine and social media marketing.Looking for an on-campus option in Midtown NYC? Click here! Program Highlights Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods. Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau. Develop an in-depth knowledge of user experience, consumer behavior, CRM and research. 93% graduate employment rate: our alumni secure roles across technology, marketing, finance, and analytics with leading organizations like Goldman Sachs, The Walt Disney Company, the United Nations, The Estée Lauder Companies, EY, Cognizant, GroupM, and B&H Photo Video. Top-ranked university in the heart of NYC: Top 100 University by U.S. News; #63 in the U.S. by QS World; and #1 Best Value in New York City by U.S. News. Total program tuition: $19K—Domestic (less than $10K/year for 2 years) or $35K—International after STEM Fellows Scholarship, plus the opportunity to showcase research at the Katz School's Symposium on Science, Technology and Health. Full Program Breakdown Online Master's in Digital Marketing & Media10 Courses I Asynchronous Online I Full or Part-TimeThe Katz School’s M.S. in Digital Marketing and Media is an industry-driven, project-based program focusing on digital media and social behaviors. This unique degree arms you with essential media, design, analytical, and technical skills. You’ll learn evidence-driven strategies for segmenting markets, engaging consumers, and building customer loyalty. Master in-demand tools for social media, SEM, SEO, mobile, and video at a world-class university.Companies seek professionals with a digital-first approach to campaigns and brand management using SEM, SEO, and analytics. The job outlook for digital marketing professionals is strong; the Bureau of Labor Statistics predicts a 10 percent increase in demand by 2026. Employers especially need experts in marketing analytics, mobile, and content marketing. Most demand centers on search engine and social media marketing.Looking for an on-campus option in Midtown NYC? Click here! Program Highlights Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods. Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau. Develop an in-depth knowledge of user experience, consumer behavior, CRM and research. 93% graduate employment rate: our alumni secure roles across technology, marketing, finance, and analytics with leading organizations like Goldman Sachs, The Walt Disney Company, the United Nations, The Estée Lauder Companies, EY, Cognizant, GroupM, and B&H Photo Video. Top-ranked university in the heart of NYC: Top 100 University by U.S. News; #63 in the U.S. by QS World; and #1 Best Value in New York City by U.S. News. Total program tuition: $19K—Domestic (less than $10K/year for 2 years) or $35K—International after STEM Fellows Scholarship, plus the opportunity to showcase research at the Katz School's Symposium on Science, Technology and Health. Swipe to learn more! Online Master's in Digital Marketing & Media10 Courses I Asynchronous Online I Full or Part-TimeThe Katz School’s M.S. in Digital Marketing and Media is an industry-driven, project-based program focusing on digital media and social behaviors. This unique degree arms you with essential media, design, analytical, and technical skills. You’ll learn evidence-driven strategies for segmenting markets, engaging consumers, and building customer loyalty. Master in-demand tools for social media, SEM, SEO, mobile, and video at a world-class university.Companies seek professionals with a digital-first approach to campaigns and brand management using SEM, SEO, and analytics. The job outlook for digital marketing professionals is strong; the Bureau of Labor Statistics predicts a 10 percent increase in demand by 2026. Employers especially need experts in marketing analytics, mobile, and content marketing. Most demand centers on search engine and social media marketing.Looking for an on-campus option in Midtown NYC? Click here! Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods. Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau. Develop an in-depth knowledge of user experience, consumer behavior, CRM and research. 93% graduate employment rate: our alumni secure roles across technology, marketing, finance, and analytics with leading organizations like Goldman Sachs, The Walt Disney Company, the United Nations, The Estée Lauder Companies, EY, Cognizant, GroupM, and B&H Photo Video. Top-ranked university in the heart of NYC: Top 100 University by U.S. News; #63 in the U.S. by QS World; and #1 Best Value in New York City by U.S. News. Total program tuition: $19K—Domestic (less than $10K/year for 2 years) or $35K—International after STEM Fellows Scholarship, plus the opportunity to showcase research at the Katz School's Symposium on Science, Technology and Health. View Curriculum Apply Now Program Links CurriculumOnline LearningFacultyResearchStudent Life and ServicesAdmissionsSTEM Fellows ScholarshipMission and Goals Admissions & Financial Aid Contact Us Application Information Candidates must possess a bachelor's from an accredited college or university.Visit Graduate Admissions for up-to-date application requirements and deadlines. Questions? Schedule an appointment with an admissions director if you have questions about your qualifications, financial aid opportunities and financing your graduate degree. We can do a preliminary transcript review and discuss your admissions and financing options with the Katz School. Tuition, Financial Aid and Scholarships The Office of Student Finance maintains current tuition and fees for all graduate programs. All applicants are automatically considered for the STEM Fellows program. You do not need to submit any additional information. Graduate Admissionskatzgrad@yu.edu646-592-4753General Inquirieskatz@yu.eduJoin our CommunityLinkedInInstagramYouTubeFacebook Admissions & Financial Aid Application Information Candidates must possess a bachelor's from an accredited college or university.Visit Graduate Admissions for up-to-date application requirements and deadlines. Questions? Schedule an appointment with an admissions director if you have questions about your qualifications, financial aid opportunities and financing your graduate degree. We can do a preliminary transcript review and discuss your admissions and financing options with the Katz School. Tuition, Financial Aid and Scholarships The Office of Student Finance maintains current tuition and fees for all graduate programs. All applicants are automatically considered for the STEM Fellows program. You do not need to submit any additional information. Contact Us Graduate Admissionskatzgrad@yu.edu646-592-4753General Inquirieskatz@yu.eduJoin our CommunityLinkedInInstagramYouTubeFacebook Online Learning at the Katz School A Flexible, Interactive Online Experience The online master's in digital marketing and media delivers a flexible yet highly interactive learning experience that mirrors the rigor and collaboration of an in-person graduate program. Students engage in applied, career-relevant coursework focused on real-world digital marketing challenges, supported by structured weekly modules, frequent peer interaction, and ongoing faculty engagement. The program emphasizes practical skill development through projects, case studies, and analytics-driven assignments, while accommodating working professionals through predictable pacing and asynchronous access, with limited optional live components. What You Can Expect Online Community & Interaction: Collaborate with peers in structured discussion boards, group projects, and peer feedback activities, fostering networking and shared learning across diverse professional backgrounds.Clear Course Structure & Assignments: Courses are organized into weekly modules with readings, recorded lectures, discussions, quizzes, and applied assignments like campaign analyses, strategy briefs, and capstone-style projects; consistent pacing across the term with defined deadlines.Faculty Access & Feedback: Ask questions via discussion forums and course messaging tools, with faculty typically responding within 24–48 hours; discussions are moderated regularly, and graded assignments include timely, detailed feedback.Flexibility, Time Commitment & Format: Coursework is primarily asynchronous, with occasional optional synchronous sessions such as live reviews or guest speakers; expect to spend 10–15 hours per week per course on readings, assignments, discussions, and project work. Program News Students Participate in Global Diplomacy Summit Read about the students Students Participate in Global Diplomacy Summit When three students from the M.S. in Digital Marketing and Media stepped into the Best Diplomats USA 2025 Conference, they expected debate, dialogue and diplomacy. What they did not expect, at least not so vividly, was the realization that entrepreneurship and diplomacy, when fused together, can directly shape peace, justice and opportunity in post-conflict regions.Read the story on the Katz School blog. Marketing Innovator Wins Silver Apples Award Read about Lou Cohen Marketing Innovator Wins Silver Apples Award At the 41st Marketing Club of New York Silver Apples Awards Gala—a celebration of the industry’s most accomplished and generous leaders—Lou Cohen, a Katz School industry professor of digital marketing and EY’s Americas Chief Digital Officer, received the “Apple of Excellence” award for Advocacy.Read the story in the Katz School blog. International Students Spark Cultural Dialogue Read about the students International Students Spark Cultural Dialogue Three Katz School international students, including two from the digital marketing and media master's program, volunteered to share their experiences from their country of origin with New York City public school children as part of One to World, a New York City–based global leadership and cultural exchange program.Read the story in the Katz School blog. Rethinking Social Media for Diverse Representation Read about the research Rethinking Social Media for Diverse Representation At the Katz School’s Graduate Symposium on Science, Technology and Health, Sagarika Shrestha, a graduate of the digital marketing program, explored how social media platforms function as informal “third places” where students cultivate identity and community beyond the confines of home and classroom in her study, “Beyond the Classroom: Shaping Student Identity Online.”Read the story in the Katz blog. Students Craft Launch Plan for Surgical Tool Read about Vani Nair and Sheera Kraitberg's project Students Craft Launch Plan for Surgical Tool At the Katz School’s Graduate Symposium on Science, Health and Technology, Vani Nair and Sheera Kraitberg, two students in the M.S. in Digital Marketing and Media, unveiled a strategic go-to-market plan for a groundbreaking surgical device developed by Healers, a medical technology start-up, which addresses one of the most common but outdated surgical procedures in medicine: the sternotomy.Read the story in the Katz School blog. Game Theory Optimizes Reward Policies Read about the theory's impact on sharing economy Game Theory Optimizes Reward Policies Chengkun Yao, a student in the M.S. in Digital Marketing and Media, is co-author of a study introducing a novel game theory-driven framework that optimizes reward policies in the sharing economy, boosting user engagement and platform sustainability.Read the story in the Katz School blog. Subway Reform Proposal Finalist in Competition Read more about Team Thunders' proposal Subway Reform Proposal Finalist in Competition A Katz School student team's proposal to reform the New York City subway system is a finalist in a business case competition sponsored by the Zicklin School of Business at Baruch College.Read the story in the Katz School blog. Student Addresses United Nations Commission on Status of Women Read more about her address Student Addresses United Nations Commission on Status of Women Loretta Ching’andu joined a panel discussion on “Financing Female-led Innovation and Entrepreneurship," hosted by the Justina Mutale Foundation for the 68th session of the United Nations Commission on the Status of Women.Read the story in the Katz School blog. Alum Bridges Faith and Career with Colorful Song Read about Cantor Zak Benarroch Alum Bridges Faith and Career with Colorful Song On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.Read the entire story. Katz Students Help Launch Content Creation Platform Read more about their marketing strategy Katz Students Help Launch Content Creation Platform Two recent Katz School graduates drew rave reviews for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.Read the entire story in the Katz blog. The Mango as Metaphor in Poetry on Healing Read more about Himali Katti's book The Mango as Metaphor in Poetry on Healing Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she did.Read more Researching Attitudes Toward Sustainability Read about this grant-funded project Researching Attitudes Toward Sustainability As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.Read the story in the Katz School blog. NYC a Digital Marketing and Media Hub Read about rich opportunities for professionals NYC a Digital Marketing and Media Hub New York City is home to an infinite number of marketing clientele, from Wall Street to the city’s approximately 2 million small businesses including restaurants, theaters, shopping and luxury hotels. With such diverse businesses, this regional urban economy tops the list of one of the best places to find marketing jobs. New York City also has a rich history of advertising and is home to several global marketing agencies. With some New York City-based marketing companies housing upwards of 1,000 employees, the job market for digital marketers is strong. In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management, using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights. There are currently tens of thousands of digital marketing and media jobs to fill, with titles such as digital media specialist, creative director, content specialist, market research analyst, and marketing director. Students Participate in Global Diplomacy Summit Read about the students Students Participate in Global Diplomacy Summit When three students from the M.S. in Digital Marketing and Media stepped into the Best Diplomats USA 2025 Conference, they expected debate, dialogue and diplomacy. What they did not expect, at least not so vividly, was the realization that entrepreneurship and diplomacy, when fused together, can directly shape peace, justice and opportunity in post-conflict regions.Read the story on the Katz School blog. Marketing Innovator Wins Silver Apples Award Read about Lou Cohen Marketing Innovator Wins Silver Apples Award At the 41st Marketing Club of New York Silver Apples Awards Gala—a celebration of the industry’s most accomplished and generous leaders—Lou Cohen, a Katz School industry professor of digital marketing and EY’s Americas Chief Digital Officer, received the “Apple of Excellence” award for Advocacy.Read the story in the Katz School blog. International Students Spark Cultural Dialogue Read about the students International Students Spark Cultural Dialogue Three Katz School international students, including two from the digital marketing and media master's program, volunteered to share their experiences from their country of origin with New York City public school children as part of One to World, a New York City–based global leadership and cultural exchange program.Read the story in the Katz School blog. Rethinking Social Media for Diverse Representation Read about the research Rethinking Social Media for Diverse Representation At the Katz School’s Graduate Symposium on Science, Technology and Health, Sagarika Shrestha, a graduate of the digital marketing program, explored how social media platforms function as informal “third places” where students cultivate identity and community beyond the confines of home and classroom in her study, “Beyond the Classroom: Shaping Student Identity Online.”Read the story in the Katz blog. Students Craft Launch Plan for Surgical Tool Read about Vani Nair and Sheera Kraitberg's project Students Craft Launch Plan for Surgical Tool At the Katz School’s Graduate Symposium on Science, Health and Technology, Vani Nair and Sheera Kraitberg, two students in the M.S. in Digital Marketing and Media, unveiled a strategic go-to-market plan for a groundbreaking surgical device developed by Healers, a medical technology start-up, which addresses one of the most common but outdated surgical procedures in medicine: the sternotomy.Read the story in the Katz School blog. Game Theory Optimizes Reward Policies Read about the theory's impact on sharing economy Game Theory Optimizes Reward Policies Chengkun Yao, a student in the M.S. in Digital Marketing and Media, is co-author of a study introducing a novel game theory-driven framework that optimizes reward policies in the sharing economy, boosting user engagement and platform sustainability.Read the story in the Katz School blog. Subway Reform Proposal Finalist in Competition Read more about Team Thunders' proposal Subway Reform Proposal Finalist in Competition A Katz School student team's proposal to reform the New York City subway system is a finalist in a business case competition sponsored by the Zicklin School of Business at Baruch College.Read the story in the Katz School blog. Student Addresses United Nations Commission on Status of Women Read more about her address Student Addresses United Nations Commission on Status of Women Loretta Ching’andu joined a panel discussion on “Financing Female-led Innovation and Entrepreneurship," hosted by the Justina Mutale Foundation for the 68th session of the United Nations Commission on the Status of Women.Read the story in the Katz School blog. Alum Bridges Faith and Career with Colorful Song Read about Cantor Zak Benarroch Alum Bridges Faith and Career with Colorful Song On Friday afternoons, Zak Benarroch, a 2021 graduate of the Katz School’s M.S. in Digital Marketing and Media, leaves the office early and his co-workers at Goldman Sachs barely notice. They know he’s heading to the Fifth Avenue Synagogue on the Upper East Side to prep for services.Read the entire story. Katz Students Help Launch Content Creation Platform Read more about their marketing strategy Katz Students Help Launch Content Creation Platform Two recent Katz School graduates drew rave reviews for a marketing plan they developed to help launch Piggy, a mobile content creation app, as part of their student capstone project.Read the entire story in the Katz blog. The Mango as Metaphor in Poetry on Healing Read more about Himali Katti's book The Mango as Metaphor in Poetry on Healing Growing up in Mumbai, Himali Katti, a Katz School Digital Marketing and Media student, was a dreamer. The self-described introvert recalls “getting lost in my own world while classmates played around me.” My teachers and parents constantly chided me to get my head “out of the clouds.” So, for a time, she did.Read more Researching Attitudes Toward Sustainability Read about this grant-funded project Researching Attitudes Toward Sustainability As fashion comes to grips with its own responsibility in the climate crisis, the concept of sustainable clothing, whether remaking old clothes or re-engineering used fabric, is starting to take root in the consciousness of American consumers.Read the story in the Katz School blog. NYC a Digital Marketing and Media Hub Read about rich opportunities for professionals NYC a Digital Marketing and Media Hub New York City is home to an infinite number of marketing clientele, from Wall Street to the city’s approximately 2 million small businesses including restaurants, theaters, shopping and luxury hotels. With such diverse businesses, this regional urban economy tops the list of one of the best places to find marketing jobs. New York City also has a rich history of advertising and is home to several global marketing agencies. With some New York City-based marketing companies housing upwards of 1,000 employees, the job market for digital marketers is strong. In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management, using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spending is based on analytics that produce data-driven insights. There are currently tens of thousands of digital marketing and media jobs to fill, with titles such as digital media specialist, creative director, content specialist, market research analyst, and marketing director.
