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Digital Marketing and Media

30 credits | Master of Science | Full or Part time | On Campus or Online | Evening Classes


Yeshiva University’s MS in Digital Marketing and Media is an industry-driven, project-based master’s degree with a distinct focus on the power of digital media and social drivers of behaviors. This unique master’s degree arms you with essential media, design, communication, behavioral, analytical, technical, and research skills. You’ll learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. And you’ll master in-demand strategies for social media, SEM, SEO, mobile, email, content, and video.

In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management using tools such as SEM, SEO, geotargeting, email, content, and video. They also expect that their digital spends are based on analytics that produce data-driven insights. But, employers are finding it difficult to staff up. That’s why there are currently 20,000+ open digital marketing and media jobs, with titles such as Digital Media Specialist, Creative Director, Content Specialist, Market Research Analyst, and Marketing Director.

  • Receive your Bright Futures Scholarship
  • Still Qualify for OPT
  • Earn your STEM Master’s Degree in less than 2 years

Highlights

  • Master social media marketing, SEM, SEO, mobile, email, content and video marketing methods.
  • Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics such as Google Trends, Google Analytics, R, and Tableau. 
  • Develop an in-depth knowledge of consumer behavior, CRM, and market research.

Summer starts: May 24th.  Fall starts: August 30th

Digital Marketing and Media: Available on-campus and online and can be finished in either format. OPT available after completion of Spring 2022 semester.

Spring 2021

Summer 2021

Fall 2021

Spring 2022

Summer 2022

  • Marketing Mgt & Strategy
  • Consumer Behavior & Customer Relation Mgt.
  • Web Analytics & SEO
  • Predictive Analytics
  • Analytics Programming
  • Marketing Research Methods
  • Brand Management
  • Communications
  • Capstone
  • Internship

OPT eligible

Gain industry experience in major companies, startups, and YU’s Innovation Lab through internships that count towards your degree. Read more on the curriculum page or speak with an advisor.

Yeshiva University’s master’s in Digital Marketing and Media is a STEM-approved degree. International students may be eligible for up to 36 months of Optional Practical Training (OPT). The program also offers several opportunities for Curricular Practical Training (CPT).

The Katz School's MS in Digital Marketing and Media is also offered fully online: What to Expect from Our Online Program [Infographic]

  • Flexible online and evening courses, so you can work full-time while completing your degree.
  • Top-notch research and industry faculty.
  • Career support and professional networking opportunities.
  • Small classes where you’ll get to know everyone by name.
  • Opportunities to gain industry experience through internships and fieldwork.