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Digital Marketing and Media

30 credits | Master of Science | Full or Part time | On Campus or Online | Evening Classes

Yeshiva University’s M.S. in Digital Marketing and Media, based in New York City, is an industry-driven, project-based degree with a distinct focus on the power of digital media and social drivers of behaviors. This unique master’s degree arms you with essential media, design, communication, behavioral, analytical, technical and research skills. You’ll learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. And you’ll master in-demand strategies for social media, SEM, SEO, mobile, email, content and video. Get your M.S. in Digital Marketing and Media from a world-class university. One-year or 15-month programs available. Full time, part time or weekend. Classes in Manhattan.

In the last decade, digital marketing and media has shifted from a niche skillset to a baseline expectation. Companies large and small want professionals who take a digital-first approach to campaigns and brand management using tools such as SEM, SEO, geotargeting, email, content and video. They also expect that their digital spends are based on analytics that produce data-driven insights. 

The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. According to the Online Marketing Institute, employers have the most need for qualified marketing analytics specialists, mobile marketing professionals, content marketing experts and social media marketers. Most of the job demand for marketing professionals is for internet and website marketing, search engine marketing and social media marketing and engagement.

Highlights

  • Master social media marketing, SEM, SEO, mobile, email, content and video marketing methods.
  • Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics such as Google Trends, Google Analytics, R, and Tableau. 
  • Develop an in-depth knowledge of consumer behavior, CRM, and market research.
  • Generous scholarships and financial aid available for a limited time.

Summer starts: May 24th.  Fall starts: August 30th

Digital Marketing and Media: Available on-campus and online and can be finished in either format. OPT available after completion of Spring 2022 semester.

Spring 2021

Summer 2021

Fall 2021

Spring 2022

Summer 2022

  • Marketing Mgt & Strategy
  • Consumer Behavior & Customer Relation Mgt.
  • Web Analytics & SEO
  • Predictive Analytics
  • Analytics Programming
  • Marketing Research Methods
  • Brand Management
  • Communications
  • Capstone
  • Internship

OPT eligible

Gain industry experience in major companies, startups, and YU’s Innovation Lab through internships that count towards your degree. Read more on the curriculum page or speak with an advisor.

Yeshiva University’s master’s in Digital Marketing and Media is a STEM-approved degree. International students may be eligible for up to 36 months of Optional Practical Training (OPT). The program also offers several opportunities for Curricular Practical Training (CPT).

Through the BA/MS option, undergraduates at Yeshiva and Stern College can take up to 9 graduate credits that count towards both their bachelor's and master's degrees. After completing their bachelor's, students can finish the graduate degree in just one more year. 

  • Admissions criteria: Junior or senior standing in any YC/SCW undergraduate major with a minimum GPA of 3.2. Students can begin taking graduate coursework in their junior or senior year. 

For more information, please contact Program Director Joe Panzarella.

Digital marketing courses in the Katz School's M.S. in Digital Marketing and Media are offered fully online: What to Expect from Our Online Program [Infographic]

  • Flexible online and evening courses, so you can work full-time while completing your degree.
  • Top-notch research and industry faculty.
  • Career support and professional networking opportunities.
  • Small classes where you’ll get to know everyone by name.
  • Opportunities to gain industry experience through internships and fieldwork.