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MS in Marketing

MS in Marketing

Master emerging digital and social media marketing strategies with Yeshiva University’s Online MS in Marketing. Through our project-based curriculum, you will develop practical expertise in emerging marketing strategies, including social, referral, and viral marketing; mobile and location-based techniques; digital advertising; SEO/SEM; and content based marketing. You will also learn the underlying principles and research methods needed to make those strategies effective, including strategy development, consumer behavior, brand equity, marketing research, and campaign management. You will graduate with a portfolio of work that demonstrates the range of your marketing expertise to prospective employers. 

Program Highlights
  • This AACSB-accredited master's program, taught by the Sy Syms School of Business, is offered 100% online and has flexible scheduling options, allowing you to complete your degree on your time, with our 12 month full-time program or our 21 month part-time program.
  • Coursework is practical and project-based, so you’ll learn by doing, not just from reading and taking tests.​ 
  • YU is a top-tier institution located in the heart of New York City, which allows us to connect students with leaders in the City’s digital marketing space.
Careers in Marketing

The MS in Marketing is ideal for early and mid-career marketers seeking new skills for career advancement, as well as for professionals working in related fields like graphic design, social media, journalism, photography and video, who want to pursue a career in marketing. Demand for digital marketers is growing exponentially, with gains in social, digital, and search topping the list. In YU’s online MS in Marketing, you will develop expertise and practical knowhow in these areas along with a foundation in the evidence-driven methodologies that undergird marketing science.

To learn more about current marketing jobs across the country, visit Indeed.com. Marketing career opportunities in the New York area are also strong and continue to grow. YU's Career Center assists students with all aspects of their job search preparation, and large, mid-size and boutique firms recruit actively on campus. 

"Learn the science behind successful marketing strategies -
not just the
how, but the why."

- Maria Blekher, Director, MS in Marketing