M.S. in Digital Marketing Curriculum Explore M.S. in Digital Marketing Curriculum Course Descriptions and Requirements Request More Info Apply Now Attend an Info Session Contact Us Artificial Intelligence Biotechnology Computer Science Cybersecurity Data Analytics and Visualization Digital Marketing and Media Mathematics Nursing Occupational Therapy Physician Assistant Physics Speech-Language Pathology Curriculum Overview The 30-credit M.S. in Digital Marketing and Media blends strategic foundations with hands-on mastery of the tools reshaping the field. Students develop fluency in Analytics Programming, Predictive Analytics, and Web Analytics and SEO to connect digital activity to real business outcomes, while courses in Web Design and UX and Consumer Behavior and CRM ground graduates in the conversion-centered, data-driven thinking modern marketers need. View Degree Requirements About the Coursework Students develop creative and strategic capabilities in Influencer Content Strategy, multi-format digital storytelling, and AI-driven marketing automation, then choose from two tracks: Digital and Social Strategies or Marketing Analytics. The program culminates in a capstone building a fully integrated campaign for a real company. Available on-campus in Midtown NYC or fully online, it can be completed full-time in as little as 15 months or part-time at a pace that works for you. Course Descriptions | Sample Course Sequence How You'll LearnAt the Katz School, you learn the way real innovators work — identifying problems, then designing, building, testing, and improving solutions across a multi-semester project. In the digital marketing program, that means working on real brand challenges alongside faculty who are active practitioners, using tools including Google Analytics 4, Meta Ads Manager, Power BI, and generative AI platforms. You graduate with a portfolio of campaign work demonstrating the full-funnel accountability today's employers expect.Read More
