Faculty Directory
Travis Tae Oh (Profile Picture)


Assistant Professor of Marketing

University of Virginia, B.S. in Commerce
Columbia University, Ph.D in Marketing

Prior to joining Yeshiva University, Professor Oh completed his PhD in Marketing at Columbia University and holds a Bachelor's degree with concentrations in Finance and Marketing from University of Virginia. After graduating from college, he spent several years as a market research analyst and sales manager at an agricultural equipment company, while consulting for and engaging in various start-ups.


His research primarily examines the underlying psychological processes and meanings of consumer experiences, with a focus on conceptualizing and investigating fun in people's lives. Broadly, Professor Oh's research spans across topics such as creativity, branding, and hedonic consumption/experiences. His work has been featured in multiple media outlets, such as Vox, The Washington Post, Next Avenue, Stylus. He also regularly writes for Psychology Today.


Wilf Campus - Belfer Hall
Room #534

Yeshiva University, New York, NY 10033


To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu

Principles of Marketing