Faculty Directory
Profile picture of Dr. Oh

Travis
Tae
Oh

Assistant Professor of Marketing

travistae.oh@yu.edu

Wilf Campus - Belfer Hall
Room #406
Yeshiva University, New York, NY 10033

Sy Syms logo
Columbia University, Ph.D in Marketing
University of Virginia, B.S. in Commerce

Prior to joining Yeshiva University, Professor Oh completed his PhD in Marketing at Columbia University and holds a Bachelor's degree with concentrations in Finance and Marketing from University of Virginia. After graduating from college, he spent several years as a market research analyst and sales manager at an agricultural equipment company.

 

His research primarily examines the underlying psychological processes and meanings of consumer experiences, with a focus on conceptualizing and investigating fun in people's lives. Broadly, Professor Oh's research spans across topics such as creativity, branding, and hedonic consumption/experiences. His work has been featured in multiple media outlets, such as Vox, The Washington Post, Next Avenue, Stylus. He also regularly writes for Psychology Today.

travistae.oh@yu.edu

Wilf Campus - Belfer Hall
Room #406
Yeshiva University, New York, NY 10033

Sy Syms logo
MEDIA RELATIONS

To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu

Principles of Marketing

Buyer Behavior

Marketing Capstone

Marketing Management (MBA)