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Marketing and Communications

The Yeshiva University shield is the most immediately recognizable element of the University’s visual identity. 

Please review the following information carefully and contact our offices if you have any questions, or to obtain official lockups for individual schools, units and programs.

YU Branding Guide (PDF)

High Resolution Files

Please note that the shields, logotypes and lockups shown on this site are lower-resolution and not suitable for commercial printing.

If you require high-resolution/vector-print-quality versions of the Yeshiva University shield or other visual identity items, please contact our office.

One of our branding experts will get back to you shortly.

Visual Identity

Yeshiva University’s visual identity has two components: The shield and the words “Yeshiva University” (shown immediately above, and known as a “lockup”).

The use and presentation of the lockup depend on the particular project. Several approved versions are available to suit a variety of different contexts. 

These low resolution files are available for download.

There are also secondary and tertiary lockups identifying schools, programs and departments. Please contact us for examples and guidelines on using these resources.

Schools and affiliates that will retain their existing identity are listed on p. 22.

Prohibited changes to the lockup include altering the logo, modifying type or colors, not preserving proportions and using frames or other embellishments.

Please note: The shields, logotype variations and lockups used on this site are lower-resolution and not suitable for commercial printing. Please contact us to request high-resolution files for your project.

University Flame

The Yeshiva University flame cannot be used on printed materials or Web sites. Please contact us to learn more about usage of the University flame.

Special Cases

It may be necessary to use another institution's logo along with the YU logo—for example, when co-sponsoring an event.

Using Logos Together In Print

When positioning another logo alongside the YU logo, it is important to ensure that its height does not exceed the height of the shield. A partner logo should never dominate the YU logo. The size should be adjusted to create a visual balance where both logos have equal presence.

The logos should appear as signature marks—on the bottom or back of the printed piece.

The YU logo should always be placed first.

Using Logos Together In Online

On Yeshiva University Web sites, partner logos may not appear within the top-of-screen YU branding, and partner contact information may not appear in the bottom-of-screen footer.

Partner logos may appear elsewhere on screens only in accordance with the print guidelines given earlier: i.e. with the YU logo appearing first, and with a visual balance created between the YU logo and partner logo(s).

There are three main colors in Yeshiva University's visual identity: Yeshiva Blue, Yeshiva Black and Yeshiva Gray.

Yeshiva Blue should be used with single-color projects. In projects with two or more colors, Yeshiva Blue is the dominant color, and Yeshiva Gray is the secondary color.

Following you will find the official colors accompanied by breakdowns in the Pantone Matching System (used in commercial printing), the CMYK color model (for four-color printing), the RGB color model (for certain electronic applications) and HTML (for websites). You can also contact our office for more information.

Note: The color models shown below are accurate, but different media, devices and applications inevitably produce slightly different output. Please choose the color model best suited to your particular project, and don't hesitate to contact us if you need help.

YU branding colors

The Yeshiva University stationery suite instantly identifies you as a member of the vital and forward-looking Yeshiva University family.

You can order the following items through StaplesLink. To set up a username and learn more about StaplesLink, please contact Procurement.

Contact us to see examples of these and other stationery items.

To respect the planet and save money, please exhaust your existing stock of Yeshiva University stationery before transitioning to new items.

If you need a customized invitations, brochures, websites or other communications tools, please contact us. We are here to help you.

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