Joseph Panzarella

Program Director and Professor
M.S. in Digital Marketing and Media

Expertise and Research Interests

Creative insights; brand-building; customer loyalty; startup/post-launch marketing; deep, fresh insights as an extreme competitive advantage.

Joseph Panzarella, M.S.

joseph.panzarella@yu.edu | 646-592-4763 | 205 Lexington Avenue, 7th FL New York, NYC

Joseph Panzarella is a senior-level marketing analytics professional with more than 25 years of experience applying advanced analytical techniques to organic social media, online advertising and data-driven marketing communications. Specializing in prospect acquisition, customer loyalty and business intelligence, he has built a career at the intersection of analytics, strategy and creativity, helping organizations translate complex data into actionable insights that drive measurable impact.

Throughout his career, Panzarella has leveraged his expertise across a wide range of industry verticals, supporting admired and well-known brands such as Astellas, Cadillac, State Farm, Verizon, AT&T, Pfizer, Avis Budget Group and the U.S. Department of Commerce. His work has included forecasting, performance modeling, consumer insight development, and reporting for high-visibility marketing initiatives. Notably, he provided analytical support for major national and global efforts, including the 2010 U.S. Census and Brand USA, U.S. government’s first global travel destination organization dedicated to encouraging international travel to the United States and supporting the growth of American travel-related jobs.

In addition to his professional practice, Panzarella is an experienced educator with a strong commitment to teaching and mentorship. He teaches courses in Digital Marketing; Marketing Analytics; and Database Management and Modeling, bringing real-world industry experience into the classroom. Alongside his role at Yeshiva University, he has served as an adjunct instructor at NYU, Columbia University, CUNY and Hofstra University, where he has taught data analytics, statistics and digital marketing to undergraduate and graduate students.

Panzarella holds an M.S. in Communications from Syracuse University and a B.A. from Stony Brook University. His perspective on marketing, technology and analytics has been featured in outlets including CBS.com, The Guardian, CNBC.com and Tech News World. His teaching and research interests include creative insights, brand-building, customer loyalty, startup and post-launch marketing and the pursuit of deep, fresh insights as an extreme competitive advantage.

“AI is fundamentally reshaping digital marketing, from how we analyze audiences and personalize content to how we optimize media, forecast performance and uncover insights at scale. The most successful marketers today are those who understand both the technology and the strategy behind it, and who know how to use AI as a powerful tool rather than a black box.” - Joseph Panzarella, M.S.

Publications & Media

Joseph Panzarella published the e-book Continued Success, an insider's guide to reaching and maintaining success in the world of data analytics. This publication targets readers who are exploring different branches of the analytics tree. For example, is it programming and development, business solutions and insights, or a hybrid of both? This publication provides the reader with an opportunity to discover their best pathway and, once committed, how to continually advance.