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YU News

From the Lions' Den to the World's Most Famous Arena

d0c3383a-4a6a-4823-8513-1d1230c55e09 On Tuesday afternoon, members of MTA's popular Sports Management club, accompanied by faculty advisor and former MSG employee Shuey Jacoby, headed south to Madison Square Garden for a private behind-the-scenes tour of the iconic venue. The group was met by Vice President of Business Solutions Branden Templeton, who played an integral role in the $1 billion transformation of the arena a few years ago, and subsequently met with Ryan Redler, Manager of Sports & Entertainment Partnership Sales. Over the course of two hours, the group had the opportunity to see unique club and hospitality spaces, as well as back-of-house areas (where they walked into the state of the art soda room which pipes soda through miles and miles of piping throughout the arena), and were able to walk down to the arena floor, which was set up for the company's WNBA Liberty team. Most important, the group learned first-hand about the business of sports from two of the best people in the industry. The club looks forward to continuing to learn about the sports industry through experiential trips.