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YU News

Tzvi Moshe Wagman and BrandTotal

NAME: Tzvi Moshe Wagman, ’20SB MAJOR: Business Intelligence and Marketing Analytics (with a minor in psychology and marketing) HOMETOWN: Hewlett, New York Portrait of Tzvi Moshe WagmanTzvi worked with BrandTotal, a company founded and managed by Alon Leibovitch. He met Leibovitch in his marketing class, and through that connection was able to secure a slot in the company. “I worked in marketing and sales. I helped curate outbound marketing qualified leads to send off to our outsourced lead contact company. I also worked on a Linkedin marketing campaign and did a company SWOT analysis (Strengths/Weaknesses/Opportunities/Threats). Tzvi loved “being involved in a very cool company” and “knowing that everything I do can make a big difference because we are a startup.” While he felt that the work he did was more in line with his marketing minor, “skills that I gained from business communications as well as a foundation in Excel definitely helped me in my work.” He also enjoyed learning outside of the actual tasks he had to perform, “such as better ways of relating to others in a professional context as well as gaining great connections to the Israeli world,” useful to someone who plans to make aliyah [a move to Israel] eventually. “I am very thankful to YU for the connection that was made which was instrumental in securing my internship for this past summer.”