Dr. S. Abraham Ravid, professor of finance and chair of the finance department at Sy Syms School of Business, was interviewed by Marketplace as part of a segment on the financial success of the 2018 Broadway season. (His interview begins at 1:25.) Dr. Ravid noted that “if you own a Broadway theater, your optimal strategy is to fill the theater at the highest prices you can charge....And in a way, [higher ticket prices] enable them to do more expensive shows.”