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Ravid on Broadway Ticket Prices

Dr. S. Ravid AbrahamDr. S. Abraham Ravid, professor of finance and chair of the finance department at Sy Syms School of Business, was interviewed by Marketplace as part of a segment on the financial success of the 2018 Broadway season. (His interview begins at 1:25.) Dr. Ravid noted that “if you own a Broadway theater, your optimal strategy is to fill the theater at the highest prices you can charge....And in a way, [higher ticket prices] enable them to do more expensive shows.”