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Poczter Co-Authors Research Article on Competition

Dr. Sharon PoczterDr. Sharon Poczter, associate professor and chair of the strategy and entrepreneurship department at Sy Syms School of Business, has co-authored an article with Dr. Aldo Musacchio, associate professor of business at the Brandeis International Business School, and Dr. Sergio G. Lazzarini, professor of organization and strategy at the Insper Institute of Education and Research, on May 30, 2018, for MIT Sloan Management Review.

Titled “How to Compete Against the New Breed of National Champions,” the authors contend that the competitive threat posed by what they call “national champions,” defined as companies either heavily subsidized or owned by a government, is nothing new, the nature of the threat has changed because “today’s national champions are much more sophisticated, competing in more industries, and harder to spot than ever before, [and so] Western companies need a new strategic guide for competing against them.”

After studying hundreds of national champions over the past 15 years, the authors have identified four strategies: two involve head-to-head competition with national champions (called “market offense” and “market defense”); two involve enlisting the support of government to more effectively compete (called “political offense” and “political defense”). The success of these strategies will vary “depending on the kind of national champion involved and the context of the competition.”

Poczter noted that what has been happening in the past few weeks concerning trade talks with China, contentions within the North American Free Trade Agreement, and the imposition of tariffs “only strengthen our conclusions,” citing a recent article in the Wall Street Journal about how China skirts America’s antidumping tariffs on steel by owning production outside of the country.