Organizations are in the process of developing the ability to aggregate, analyze, and monetize the growing surge of available data. Currently there is a shortage of qualified individuals that have the necessary skills in business analytics to fill the positions that these firms and organizations need. There is a great potential for students of business intelligence for future leadership roles in this field and in related fields
Business Intelligence refers to a variety of methods and computer applications used to analyze an organization’s raw data. Business Intelligence is made up of several related activities, including data mining, analytical processing, querying and reporting. Many organizations have used business intelligence approaches to gain competitive advantage in their fields. Some examples of types of organizations that use business intelligence include sports teams, manufacturers of consumer goods, restaurant chains, television channels, and banks.
At Syms, the Information and Decision Sciences area offers a major in Business Intelligence and Marketing Analytics that focuses on the intersection of Business Intelligence approaches and Marketing. This interdisciplinary approach uses data and marketing knowledge to show how companies can get closer to their consumers, develop a better understanding of the relationship between their consumers and the brand, and help marketers create better marketing plans and innovative products.
For more information, please contact Dr. Avi Giloni, area head—Information and Decision Sciences, at firstname.lastname@example.org.