Faculty Directory
Maria Blekher, Director, YU Innovation Lab, Clinical Associate Professor of Digital Strategies

Maria
Blekher

Director, YU Innovation Lab; Clinical Associate Professor of Digital Strategies

2015 Visiting Scholar, Stern School of Business, New York University
2013 Ph.D. Marketing, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev
2009 MBA, Marketing, Ben-Gurion University of the Negev

Dr. Maria Blekher is the Founding Director of YU Innovation Lab and a Clinical Associate Professor of Digital Strategies, teaching at the Sy Syms School of Business.
Working at the intersection of the startup economy and academia, she help emergent businesses validate and accelerate into market. Her work leverages a unique background in marketing research and consumer psychology to help startups surface and transform deep insights into business value. She is a startup mentor for Cyber NYC Inventors to Founders Initiative and an Advisory Committee Member for Maccabee Ventures.
Upon joining Yeshiva University, Dr. Blekher developed a unique course focused on the Israeli Business Environment and founded a non profit online educational platform MadeInIsrael.Info that connects the American Jewish community to Israel by providing information about Israeli business and brands.
Dr. Blekher holds an MBA and a PhD in Marketing from the Ben-Gurion University of the Negev in Israel and was a Visiting Scholar at NYU, Stern School of Business.

Research focus: The impact of applying consumer behavior frameworks on early stage startups value creation; the link between consumer and pro-social behavior.
Interplay between entrepreneurial practice and education; how to transfer practices from the startup world into the academia and the future of entrepreneurship education.

Entrepreneurship and Innovation, Consumer Behavior, Early stage startups, Pro Social Behavior, Strategic Marketing, Marketing Research

Salient Volunteering Behavior Increases Monetary Risk‐Taking
October 2019 Journal of Consumer Psychology
Maria Blekher, Shai Danziger, Amir Grinstein

It Is All About Control: Understanding Reluctance to Register for Organ Donation
October 2018, Nonprofit and Voluntary Sector Quarterly
Hagai Katz, Maria Blekher, David A. Bosch
Grinstein Amir and Blekher Maria (2013). “Demarketing” – a definition included in Wiley Encyclopedia of Management, 3rd edition, Volume 9, Marketing, Editors Lee Nick and Farrell Andrew.
Grinstein Amir and Blekher Maria (2013). “Corporate Social Responsibility” – a definition included in Wiley Encyclopedia of Management, 3rd edition, Volume 9, Marketing, Editors Lee Nick and Farrell Andrew.

In the Media
Three Must-Know Digital Marketing Trends, AMA, May 2017
Theory to Action, Bridge Between communities, Yediot America, October 21, 2016
http://www.ynet.co.il/articles/0,7340,L-4868754,00.html

maria.blekher@yu.edu

646-592-4716

2495 Amsterdam Ave | New York, NY 10005
205 Lexington Avenue, 6th FL | New York, NY 10016

MEDIA RELATIONS

To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu


Fall 2020

Innovation Lab

Applied Research

 

2019

Israeli Business Environment

Innovation Lab

Applied Research

2018


Applied Research 

Israeli Business Environment

Principles of Marketing